ProWein-Pre-Party 2019 with Generation Pinot
Under the motto "testing out the limits" Vollherbst invited the young winemakers of the Generation Pinot on 13 March for an exclusive evening in Endingen. Shortly before the ProWein - the world's leading trade fair for wine and spirits in Dusseldorf. For some unthinkable - but indispensable for our young winemakers, because this time there was a unique opportunity from which the Generation Pinot could highly benefit:
In March, the renowned South African designer Brenden Schwartz was a guest in Germany. It is no secret that the relationship between the Vollherbst family business and South Africa is very special. For decades, South African wine brands and agencies located on the southernmost edge of the continent, a good 12,000 km from the Kaiserstuhl, have worked with Vollherbst.
Which new design styles are conquering the world of wine and spirits? How to develop an innovative Müller-Thurgau concept? Where does the traditional label end and where does digitization begin? Are there limits to wine? These were the questions that the team from Vollherbst wanted to get to the bottom with support from Brenden Schwartz, owner of the BRAVO Design agency in Cape Town, and Andreas Ambs, a young local winemaker.
With his lecture "Grenzenlos" and the most versatile form and color examples, Brenden showed which design styles will dominate the wine industry in the future. The message to the young winemakers was emphatic: It's not about their own emotions - it's about reaching the HEART OF THE CUSTOMER and having the courage to stand out. A brand and its design are never a static issue, they are constantly changing and MUST evolve over time.
How a label concept with a South African impact "real and in color" can look, was shown by Andreas Ambs. With his new Müller-Thurgau project, the young winemaker dared to cross borders and granted an exclusive preview of the brand-new wine label "HERZ ÜBER KOPF". In the past 2 months, Andreas worked together with BRAVO Design and Vollherbst CREATIONS on a design that surprised and immediately inspired his winegrower colleagues. The Müller will be presented at the ProWein 2019 for the first time this coming weekend in a new guise.
Finally Matthias Vollherbst introduced his guests into the digital label world - where the traditional label ends and the digitization begins and finally opened the relaxed part of the evening. Local finger food with South African strikes, a good glass of African Botanicals Gin from the Triple Three Estate Distillery and gentle deep house sounds were allowed to round off the evening lively and relaxed.
The Vollherbst team is looking forward to many more exciting projects of the new generation and is curious to see what the young winegrowers in Germany will test and exceed in the future!